Welcome to my portfolio. As you will see in the following information, I have the skill and experience to excel in many senior business leadership positions.
Overview: I am a dynamic, articulate, business professional with 20+ years delivering integrated, creative solutions for clients. I am adept and experienced with managing budgets and staff. I lead by example and successfully build relationships among key constituencies and across disciplines to deliver results.
Mission Statement: Align my personal interests with my professional experience to help people and businesses maximize their potential. I do this through assessment of goals and development of strategic plans. I help enhance productivity and performance by connecting purpose with passion.
Experience: launching integrated marketing campaigns, fundraising, pitching and developing entertainment, sports, hospitality and real-estate partnerships; creating cross-platform promotions, organizing and executing local and national events, building and leveraging relationship marketing programs to enhance brand loyalty, launching new brands, and exploring new platforms to deliver brand messages.
- Sold more than $20 million and managed more than $100 million in sponsorships in career
- Successfully conceived, developed and managed the largest online networking group for sponsorship professionals with membership/clients from top brands/properties/agencies around the world
- Developed and built sponsorship program at Caruso Affiliated and drove nearly $2 million in net revenue
- Created and sold largest-ever sponsorship at Mills Mall portfolio to National Guard: $1 million+
- Developed and taught ICSC Professional Development Course on maximizing non-traditional revenue
- Promoted 3 times in 8 years with PIER 39 as a result of consistently exceeding goals
- Led teams of up to 40 people in different capacities throughout career
Attributes: I am a principle-centered, integrated marketing professional who approaches business both strategically and creatively.
Business Leadership • Strategic Marketing Alliances • Specialty Leasing and Sponsorship • Community Relations & Corporate Citizenship • Corporate Sponsorship • Integrated Branding Solutions • Brand Marketing & Extensions • Tradeshows & Events • Sales and New Business Development